El Jimador

El Jimador is a prominent tequila brand that is produced by Casa Herradura, one of Mexico's historical and renowned tequila distilleries. The brand takes its name from the "jimadores," the expert harvesters of the blue agave plant, whose skill and labor are crucial to the tequila production process. These workers use a special tool called a "coa" to cut the agave and extract the "piña," the core of the plant that is used to make tequila.