Louis Roederer | Pursuing perfection for 250 years

It’s fashionable for multigenerational family wine enterprises to make a selling point of how long they have been in business. The implicit assumption is that the brand must in some way be a repository of the knowledge and experience of the generations which came before. Longevity alone is proof only of survival. An eighty-year-old president or prime minister may have been alive for eight decades, but those years are only valuable if they have been spent listening, learning and honing judgement. In matters of wine, the past can actually be burdensome: the science of making wine is very new. Technological advances have so transformed the industry that no successful business can hope to survive simply by doing what grandpa did.   And ...