Giacomo Fenocchio

Five generations of Fenocchios have been producing wine from their holdings in Monforte d’Alba since 1894. Most of the production was sold locally up until 1964, when the ambitious and energetic Giacomo Fenocchio took over the estate. In his quest to make the finest wines in all of Barolo, he purchased prime parcels in Cannubi and nearby Castellero, but his focus was always on what he liked to call the heart of the Barolo area, the Bussia.